Physical travel
Mechanical slider, centred knurled thumb-wheel, and planned physical camera and microphone circuit controls.
The smartphone
reclaimed.
Real keys. Physical privacy. A back you can change and an OS you can make your own. B.Line puts the most personal thing you carry back in your hands.
Built around your hand.Mechanical travel, tangible boundaries and a core designed to change with you. B.Line is in development.
The B.Line system
Less generic.
More yours.
Ultimate agency
No two people are the same, so no two phones should be. Build an AI powerhouse or a deliberately spare phone.
Sensory hierarchy
Set your own LED rules, haptic language and display behaviour. Notifications should fit around your life, not interrupt it.
01 / The return of feel
Glass made us forget.
Not the intelligence. Just the sameness. B.Line gives the everyday object in your hand a physical point of view again.
02 / Type with intent
Say it with your thumbs.
A slide-out mechanical keyboard for ideas that deserve more than a tap, a guess and a correction.
03 / Control, without a menu
Reach. Turn. Shoot.
An analogue jog dial, dedicated shutter and programmable front RGB light: familiar signals and movements, exactly where they should be.
04 / Get Home Safe
Support at your fingertips.
One physical press can mute light, secure audio and share live location with people you choose. No fumbling. No menu hunt.
05 / HexKey
Lock in.
Move freely.
HexKey is a spring-loaded bayonet lock for straps and lanyards. It docks into the chassis with a deliberate click, so B.Line stays secure at your side.
06 / Privacy you can see
Close the camera. Properly.
Physical privacy flaps cover both the rear camera and the front camera. Slide them shut for a boundary you can see and trust.
07 / Built to change
One core. Whatever comes next.
The rear cover is designed to be replaced, not tolerated. Choose colour, material and character as new backplates arrive. Same core. Unmistakably your own.
Made for real life, not the attention economy
The best technology disappears into your day.
There is no such thing as a neutral phone. B.Line chooses a calmer relationship: tactile when you need speed, quiet when you need space, private when it matters most.
Designed to become yours.Its hardware is the starting point, not the finish line. Every interaction is being shaped around a simple principle: the phone should work for your life, not consume it.
One platform. Three people.
Three lives.
Three completely different B.Lines.
This is not one phone in three colours. Meet Maya, Sasha and Tom. They start with the same B.Line core, then make radically different choices about what sits on the back, what lives in the OS and what gets their attention.
Meet MayaThe Creator
Maya turns any window into a studio.
She shoots ideas between appointments, nights out and the walk home. Her B.Line wears the pink Creator Grip: a planned micro-suction back for mirrors and glass, so she can stick it, step back and stay in the frame. She keeps HexOS full colour, opts into Hexi for ideas and scheduling, and reaches for Cyber-Shot whenever she wants a night to look like a night.
- Her back
- Pink Creator Grip
- Her OS
- Full-colour + optional Hexi
- Her camera
- Cyber-Shot / Digital 00s
- Her lifeline
- Get Home Safe control, planned
Meet SashaThe Executive Detox
Sasha keeps the power. Loses the pull.
Her B.Line is a work tool that knows when work is over. She chooses the planned Executive Leather back, boots into a monochrome field, and keeps social notifications nearly silent: no vibration, no screen wake, no overlay. At the end of the day, Home Mode hides the work trail. When Instagram calls, the optional Dopamine Interceptor asks her to wait five minutes.
- Her back
- Executive Leather, planned
- Her OS
- Monochrome + Home / Work
- Her boundary
- Nearly-silent social alerts
- Her camera
- Instant Polaroid
Home ModeWork is done.
This time is yours.
This time is yours.
Work apps hidden.
Work notifications quiet.
Your people still here.
Meet TomThe Dumbphone Purist
Tom bought a keyboard, not another feed.
He keeps the standard sleek plate, says no to AI, Health and bloat during setup, then runs just five apps: WhatsApp, Camera, Gallery, Music and Notes. For him, B.Line is a disconnected digital typewriter with proper keys. When the writing is done, planned Hexica Sync sends it straight to his computer over a local peer-to-peer connection.
- His back
- Standard sleek plate
- His OS
- Five essential apps
- His habit
- Write on physical keys
- His sync
- Local peer-to-peer, planned
Dumbphone Purist / planned
Exactly the phone you mean to have.
Keep the sleek standard back. Opt out of AI, Health and anything else you do not want. Run the essentials, write on real keys, then use planned Hexica Sync to move a file directly to your computer over a local peer-to-peer connection—without making your work another cloud subscription.
- Hardware
- Standard sleek rear plate
- Apps
- WhatsApp, Camera, Gallery, Music, Notes
- Utility
- Local Hexica Sync / planned
Configuration concepts describe B.Line's intended product direction. Final features, integrations and performance will be validated through prototype development.
Your rules, physically expressed
Privacy that reads like care.
B.Line gives both cameras a physical shutter. One flap for the rear camera, one for the front: close either lens with a movement that says exactly what it means.
- 01Rear camera physical privacy flap
- 02Front camera physical privacy flap
- 03Get Home Safe physical SOS control
Hexica OS / the other half of B.Line
More life.
Less noise.
A camera that remembers the feeling, modes that make room for your life, and privacy tools designed around real moments of need.
Explore Hexica OS
Hexica OS / boot sequence
PortKeeper / planned accessory concept
Close the port.
Soften the hold.
A soft silicone plug covers USB-C between charges, helping keep pocket grit and everyday splash away. It stays tethered to B.Line, then becomes a small, comfortable rest for your pinky when the phone is in your hand.
See the hardware details
Founder allocation / CNC prototype fund
Put your name
on the beginning.
We are funding the high-precision CNC prototypes that make this object real. Choose how close you want to be to the work.
01£15
VIP Reserve
Lock in the lowest guaranteed Founder price for the first production run.
02£75
The Advisory Board
Private access to the engineering team to test prototypes and vote on revisions.
03£250
OS Architect
Your name or handle committed to the official HexOS repository tree.
04£1,200
Zero-Batch Vanguard
One of the first 100 individually laser-numbered CNC pilot units.